Albion Online Goes Free To Play April 10

Albion Online is officially going free to play. Starting April 10, you’ll be able to jump into the fray without being required to buy a game pack. Free accounts will be under no gameplay restrictions and can take part in all aspects of the game. The business model will not be changed, being built on premium status as well as a vanity-only cash shop.

As a thank you to their present customers, Albion players who buy the game before April 10 will receive a Specter Wolf mount, 1,000 gold, and 3 days of claimable premium. Starter packs will be discontinued as of April 10 and will be discounted until that point.

Overall, the game is doing very well. We have a fully staffed development team of 35 people, just released our sixth major post-release update, and have a stable and growing player population.

However, we’re also convinced that Albion Online can be taken much further. Our mission is to bring back that old-school, hardcore MMORPG feeling, to as many players as possible.

In today’s world, a 30-dollar paywall – the price of our cheapest game pack – is a massive deterrent for trying out a new game, especially one as unconventional as Albion Online. We believe that by removing the initial paywall we will be able to grow Albion Online as a game and continue to further expand our development team to bring you even more content updates and exciting new features going forward.

Ultimately, we believe this step will help us realize our long-term vision for the game.

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