Bungie Apologizes For PR Mishap, Promises Change


Bungie is in the middle of dealing with a PR fallout this week, first from customer backlash over how Bungie handled the collector’s edition of the Taken King DLC, to an interview with Eurogamer in which the company has been accused of disrespecting its longtime customers. Luke Smith, creative director at Bungie, has apologized for his tone in the interview:

Reading my interview with Eurogamer and imagining it came from some random developer of a game I love – that random developer looks like an Asshat. But that Asshat was me – and those words rightfully anger you. I’m sorry. My words made it sound as if Bungie doesn’t care about their most loyal fans. We do care. We are listening. And we will make it right.

To compensate, customers who pick up the Taken King DLC will be able to grab the collector’s edition limited content for $20, which includes the 3 emotes, 3 armor shaders, and 3 exotic class items with xp boosts. Players who already have a light level 30 guardian, or if you’ve played through the Dark Below and House of Wolves packs, you’ll receive a Year One VIP shader, emblem, and sparrow.

Another blog post is coming today that should answer more questions.

(Source: Bungie)

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