Mythic Shuts Down Merchandise Site

Batton down the beer steins!

MMOs, as is the case with most forms of entertainment, regularly don’t see anywhere near as much success outside of their main product and, in many cases, online stores are kept to a minimum, if they are kept at all.

Players who attempted to purchase anything from the Mythic Store today were met with the above notice. The official reason is “business.”

It was a business decision, if you have anything specific you were looking for send Andy a PM on the boards and he will look into helping you out.
-Mythic, on the Mythic Store Closing

No doubt a disappointment, as the Mythic store held quite merchandise for Ultima Online, Warhammer Online, and Dark Age of Camelot. The closing of the Mythic Store has raised the usual bout of questions, and of course the regular course of trolls coming out of the woodwork to proclaim the death of Warhammer Online.

Warhammer Online has been having its ups and downs over the past few months, and the recently unveiled ability to have characters on both factions on the same server has stewed fears of even more server merges, a fear that would be in Mythic’s best interest to address, on a wide scale (whether it be true or not). As I’ve said before on MMO Fallout: If you (the company) do not fill the holes, someone else will fill them for you, and you will not like what they fill it with.

So this may be just another victim of Mythic’s cost cutting venture. Should any other news arise, you will hear it here.

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