[NM] Lawbreakers Discussing Marketing, Dismisses Free To Play

Lawbreakers launched nearly one month ago, and suffice to say the game hasn’t been that well received on PC. Despite boasting a “mostly positive” review score from those who did pick up the title, the population peaked at 3,000 and has plummeted to a present 163 concurrent users as of 9am EST on a Wednesday morning as of this writing (by comparison, the recently free Brink has 813 people playing). Cliff Bleszinski has called the game a “marathon, not a sprint,” dismissing concerns over population issues and expressing hope that the game will see an increase in players over time.

But if you’re holding out for free to play, it isn’t being discussed. Over on the Steam forums, when asked about plans to address low traffic, the following response was given:

To answer the original question “when”, I can only say “soon”. We had roadmap meetings with Boss Key last week on what they have planned for the rest of the year. We’re working out a marketing plan to support that new content and reach out to more people. We’re also doing regular updates to the game based on player feedback, so we are listening and acting on the issues that come up.

We are committed to the long-term success of the game. And no, we are not discussing F2P.

The person quoted is a representative of Nexon, the publisher of Lawbreakers. The statement was later reiterated in the same thread:

We are not discussing F2P, and the OP is correct, it doesn’t really solve more issues than it brings with it. We are still working on patches (next one is next week), future content as well as addressing player pop.

Boss Key’s plans to revitalize the game will have to be seen, but at its current trajectory the game is going to need a big marketing push in order to get its name out there.

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