Prius Online Is Still Unsuccessful, Shuts Down Again


One major lesson I try to teach here at MMO Fallout is that all of the rebranding in the world won’t stop a market failure from crashing over and over and over again, no matter how many times you try to change its legal name and put on new eye liner. Such is the case with Prius Online, the latest in a long line of ultra-generic low budget imported MMOs that we see in a consistent state of swapping publishers, shutting down only to reappear a year or two later under a new name and with some new quest dialogue, only to perform as poorly as its previous launch and shut down yet again.

Prius Online was originally launched in 2008, with gPotato bringing it to western shores down the line in 2011. Due to poor reception, the game was shut down in 2012, only to be re-imagined as Arcane Saga and launched by Netmarble in 2013. Arcane Saga launched just one month prior to the announcement that it would be shut down on September 16th. It’s so new, the “(new)” tag is still on the game on Netmarble’s website.

There is a lesson to be learned in here, but I’ll let you figure that out for yourself.

(Source: Netmarble)

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