Retailer Matchup: Redbox Vs Gamestop

Redbox kiosks have become the new Blockbuster in the United States, with kiosks going up all over the place and the company’s strategic planning to stick this brand wherever you might shop, be it your local grocery store, pharmacy, or mall. While similar to Blockbuster in its habit of not having the Blu-Ray copy of the movie you really want to watch in stock, many might not be aware that you can buy copies of games directly from RedBox.

And get a pretty good deal, too. I’ve noticed that Redbox’s prices are consistently below what Gamestop usually charges, and every so often when Redbox decides to retire a game from the library, you can find it clearanced at a pretty low rate. I picked up Homefront for $2, although that didn’t make it less of a bad game. Now, obviously, this issue is much broader than price, so giving a flat price comparison with no context is pretty misleading if not downright slanderous to Gamestop. Buying from Gamestop compared to Redbox comes with a 7 day, no questions asked refund policy with 30 days to swap out in case the disk is damaged. Redbox doesn’t offer any of this. Gamestop also has regular buy 2 get one free deals, Redbox does not.

And of course you should generally expect Gamestop’s prices to be higher as the costs of doing business as a standard store front (store rent, actual employees, utilities, transport, etc) far outweigh those of an unattended rental kiosk. I’m also willing to bet that game sales aren’t a huge part of their revenue stream, which is probably why they’re willing to let go with Agents of Mayhem (a 2 month old title) for a paltry $20. The goal of this project wasn’t to claim that Gamestop is ripping off customers with prices, just to bring attention to the fact that Redbox sells games (which not a single person that I’ve spoken to prior to writing this knew) and to see exactly how wide the prices differ.

The prices below are pre-owned prices for Redbox (left) and Gamestop (right). Gamestop prices don’t factor in the 10% discount for pro members, and given the return policy, in places where the price is the same, I’m going to give the point to Gamestop. Redbox also naturally has a much smaller library of games than you’ll find at Gamestop, this list covers every game that is currently for sale. All prices were pulled today and will absolutely not be accurate if you’re reading this six months from now.

PlayStation 4:

  • Agents of Mayhem: $19.99 vs $49.99 (Redbox)
  • Horizon: Zero Dawn: $44.99 vs $44.99 (Gamestop)
  • Resident Evil 7: $34.99 vs $37.99 (Redbox)
  • Micro Machines World Series: $9.99 vs $19.99 (Redbox)
  • LEGO Star Wars: The Force Awakens: $14.99 vs $19.99 (Redbox)
  • Rise of the Tomb Raider: $24.99 vs $37.99 (Redbox)
  • Rocket League: $19.99 vs $27.99 (Redbox)
  • Mass Effect Andromeda: $19.99 vs $24.99 (Redbox)
  • For Honor: $29.99 vs $39.99 (Redbox)
  • Dishonored 2: $24.99 vs $29.99 (Redbox)
  • Skyrim: $29.99 vs $37.99 (Redbox)
  • WWE 2k17: $9.99 vs $24.99 (Redbox)
  • Final Fantasy XV: $19.99 vs $29.99 (Redbox)
  • Titanfall 2: $19.99 vs $29.99 (Redbox)
  • Battlefield 1: $19.99 vs $39.99 (Redbox)
  • Mafia III: $19.99 vs $27.99 (Redbox)
  • Hitman Season 1: $24.99 vs $44.99 (Redbox)

For Playstation, Redbox prices averaged out at about 32% cheaper than Gamestop.

Xbox One:

  • Agents of Mayhem: $19.99 vs $49.99 (Redbox)
  • Resident Evil 7: $34.99 vs $37.99 (Redbox)
  • Micro Machines: $9.99 vs $19.99 (Redbox)
  • LEGO Star Wars: $14.99 vs $27.99 (Redbox)
  • Fallout New Vegas: $9.99 vs $9.99 (Gamestop)
  • Rise of the Tomb Raider: $14.99 vs $17.99 (Redbox)
  • Rocket League: $19.99 vs $27.99 (Redbox)
  • Mass Effect Andromeda: $19.99 vs $24.99 (Redbox)
  • For Honor: $29.99 vs $34.99 (Redbox)
  • Dishonored 2: $24.99 vs $29.99 (Redbox)
  • Skyrim: $29.99 vs $37.99 (Redbox)
  • RBI Baseball 17: $4.99 vs $18.99 (Redbox)
  • Mafia III: $19.99 vs $27.99 (Redbox)
  • Final Fantasy XV: $19.99 vs $29.99 (Redbox)
  • Titanfall 2: $19.99 vs $29.99 (Redbox)
  • Battlefield 1: $19.99 vs $29.99 (Redbox)
  • Hitman Season 1: $24.99 vs $44.99 (Redbox)
  • WWE 2k17: $9.99 vs $24.99 (Redbox)

Xbox games ran slightly cheaper than Playstation by comparison (33% instead of 32% under Gamestop).

One thing I did notice is that Gamestop is either well aware of Redbox’s prices, or there is an extreme coincidence in pricing. A fair number of the games listed were on sale by Gamestop in their pre-owned format, and those prices just happened to be exactly how much Redbox was selling for. I also noticed that in cases where Gamestop and Redbox’s prices have major differences, that Gamestop’s trade in price is always just a few dollars below what Redbox is selling for. So I don’t think that the two are ignorant of each other’s existence.

This article is not brought to you by Agents of Mayhem, which you can find at a ridiculously cheap price at Redbox (also not sponsored).

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