Ubisoft Q1 Sales: Money Stuff And Things Like That

TheDivision 2016-02-20 09-09-09-82

(Editor’s note: Ubisoft’s Q1 fiscal year runs from April through June. Q2 begins July and ends at the end of September.)

Ubisoft has revealed record high player engagement during the first quarter of 2016, following the launch of The Division and Rainbow Six Siege. Sales for the period amounted to approximately $153 million USD, exceeding expectations by a fair margin (expected: $125 mil).

Sales show a trend toward consumers ditching physical media, as digital sales amounted to 75% of the overall take. This, compared to last year’s share of 56%, marks a major shift in consumer spending habits.

“Our solid figures for the first quarter of 2016-17 have confirmed the excellent digital trends and demonstrate we are successfully executing our strategic plan. Player engagement levels reached record highs during the period, fueled by the success of The Division, Rainbow Six Siege and Hungry Shark World.”

The French developer/publisher is gearing up for a busy release schedule including but not limited to South Park: The Fractured But Whole, Just Dance 2017, Ghost Recon Wildlands, Steep, and Watch Dogs 2. Ubisoft expects lower sales in the second quarter, likely due to a sparse release schedule (Grow Up and Champions of Anteria).

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