Warner Brothers Owns Turbine Now

Not just a slang term.

Warner Brothers has been on a spending spree this week, and their latest acquisition? Turbine Inc, in case you didn’t read the title. I won’t say much about Warner Brothers, considering they own virtually my entire childhood, but my favorite part of acquisitions always comes from the press releases, where both the purchaser and the purchased have a chance to perform the introductory sniffing.

“Turbine is a leader in online entertainment and a strong strategic fit for Warner Bros. as we continue to broaden our games portfolio and development capabilities,” said Kevin Tsujihara, president, Warner Bros. Home Entertainment Group. “Turbine’s renowned online game development and publishing expertise will help us develop additional online product offerings, while also providing us with new and innovative ways to market and communicate with our consumers.”

And…Turbine?

“We have been looking to expand access to our online worlds to more players and more markets,” said Jim Crowley, president and CEO, Turbine, Inc. “This acquisition is very exciting because it allows us to expand globally while continuing to focus on creating spectacular online games that our loyal fans and players have come to expect.”

The technically-no-longer-independent studio has a point! According to the press release, Warner Bros hopes to utilize Turbine’s experience in a pay-wall free cash shop to introduce new features to give people incentives to hold on to their games, such as charging people for upgrades to movie-themed games to update the title to correspond with the movie. Yes, what they are proposing is essentially a new name on DLC, but it is the thought that counts.

“The Lord of the Rings Online and Dungeons & Dragons Online have both been an enormous success for Turbine and we look forward to working with their talented development team to continue creating award-winning online games.”

Yes, thank you Warner Bros! By the way, how much did Warner Bros pay for Turbine? You guessed it, $160 million, including sums to be paid to shareholders if they meet financial requirements over the next few years.

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