[NM] Kotaku Investigates Bioware, Bioware Makes It Worse

The only constants in life are death and taxes. The only constants in the gaming industry are EA (or a subsidiary) creating its own PR nightmare and then making the situation worse in response.

If you’ve been following the tale of Anthem and its alleged six year development cycle, today’s investigative piece by Kotaku’s Jason Schreier may not be that surprising to you. Titled “How Bioware’s Anthem Went Wrong,” Schreier talks to no less than 19 ex-Bioware employees who had been involved in the development of the game. The story is a tale of ineffective leadership, understaffed teams, and various departments either unwilling or unable to work together to put a cohesive and thought out plan together. While EA may tout that the game has been in the works for six years, according to employees the majority of the game was built in the last 12-16 months.

Bioware responded with a very stern letter to the public addressing the article. The response is quite baffling as the developer hides behind its declared passion for its customers, concluding with a thinly veiled attack at Kotaku that the article exposing Bioware’s poor working conditions and indifferent management is somehow a detriment to the industry and craft.

“People in this industry put so much passion and energy into making something fun. We don’t see the value in tearing down one another, or one another’s work. We don’t believe articles that do that are making our industry and craft better.”

And here’s the kicker; You may notice that the letter from Bioware doesn’t actually address any of the specific statements made in Kotaku’s article. That’s because Bioware’s response went up mere minutes after Kotaku published their piece. The folks responding to the article didn’t even bother to read it, and it also means that they had this pre-written and ready to go.

How fitting that a company accused of being tone deaf would be so tone deaf as to so blatantly not read the article that they are dismissively responding to. The management at Bioware either naively thinks that this response is going to pull the public to their side, or they are so deep in denial that they don’t see how bizarre the response comes off as.

Source: Kotaku

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