Not Massive: Humble Monthly Increases Prices, Substantially Decreases Value

Humble Monthly is rebranding as Humble Choice and that can only mean one thing: Higher prices? Check. Lower value? Double check. Holding current subscribers hostage? Triple check.

Humble Monthly is a pretty damn good deal if you look at it. $12 per month or $132 per year for ten games per month is crazy. Add in the fact that they offer some otherwise expensive titles like Spyro and Crash Bandicoot and you’ve got an even better deal. Don’t like the games? Sell the keys and you’ll probably make back more than what you’re buying them for.

But Humble Monthly is changing. Starting in a few months the service will reboot as Humble Choice, a cynical marketing decision to make it seem like you’re getting more while stripping away value and increasing prices. The basic package will now cost $14.99, a $2 increase per month, and give you three games to choose from out of that month’s selection. Yes, you are going to pay a roughly 15% increase for 70% less product. If you want something closely resembling the Humble Monthly bundle, you’ll have to pay $20 per month and even then you don’t get all of the games. Current subscribers will need to remain subscribed in order to keep their “classic” plan in effect.

Everyone wanted to know how long it would take IGN to flip the table and start gouging Humble Monthly and it looks like the answer is two years. The most entertaining part of this announcement is seeing Humble’s PR people try to spin this as even vicariously resembling something pro-consumer.

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