Dungeons and Dragons Online: Going Free Pays Off

If Dungeons and Dragons Online taught us anything, it is that just because a title goes free to play, that is no true indication that the company is hitting some hard times. However much like peanut butter and jelly, when the two come together, you can usually anticipate that someone is making a sandwich. Luckily, this is not the case.

Earlier this year, Turbine announced that Dungeons and Dragons Online would be heading towards a free to play model, with several various forms of subscription payment, in addition to a micro transaction store. Today Turbine announced that the now free to play title has seen a massive upswing in numbers, both in subscriptions and in new players. New subscribers has risen 40%, that is to say players who are paying for the title.

Turbine attributes this to people who previously were not willing to give the title a try, but once they got in for free were willing to shell out a few bucks a month.

Dungeons and Dragons can be downloaded at http://www.ddo.com and played for free for an unlimited time.