Fusion Fall Falls Into Free To Play


Fusion Fall, the kid-oriented MMO based on the Cartoon Network universe, boasts seven million registered users. Since the game is going free to play in 2010, I think it’s safe to assume very few of those registered accounts still play, and even fewer are paying subscribers. When a company reports registered accounts rather than active accounts, it’s a sign the latter number is a fraction of the former.

On the heels of Funcom’s announcement of their own free to play MMO, Cartoon Network has announced that Fusion Fall, launched just a year ago, will be going 100% free to play in 2010. Up until then, players who opted to stay free were able to play the game up to level 4, and its accompanying nano-bots. I beta tested the game and, upon launch, got myself to level four after about an hour and a half. Fusion Fall isn’t a freemium (free with premium content) title as much as it is a demo with a full paid product.

The problem that Fusion Fall faces is that the kid’s demographic is not one that pays monthly subscriptions for games. First, the kids themselves rarely have cash on hand and don’t have the avenue to pay the subscription fees themselves (no bank cards, no credit cards). Second, the parents are generally very wary of signing their kids up for these games.

Any subscribers will be reimbursed in the form of some exclusive items.