Inspiring rivalry between companies is one thing, but if given the opportunity, I would probably spur on a competition of who can think of the best way to get players giving to charity. To say that such a competition exists is probably morally reprehensible, but one can dream, in the form of “This is How You Charity.”
If there is one thing Eve Online is known for, it is the combat of real money trading by the ability to spend ISK on actual game time. A successful player can essentially play the game for free. Back in 2004, CCP held a charity drive where players could donate to the Asian tsunami relief. Now in 2010, they plan on doing the same for the Haiti earthquake relief.
Between January 29th and February 15th, players have the opportunity to donate their PLEX (30-day game cards that can be bought with in-game cash) to the “CCP PLEX for Haiti” character, which will be converted into cash, and 100% of the proceeds will be donated to charity. The Red Cross, specifically.
So get your Eve Online on..line, and get to donating!
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