What Does the Better Business Bureau Say?

The triple-B, or Better Business Bureau, is quite an interesting outfit. One one hand, the organization has absolutely no authority over any business anywhere at any time, ever. On the other hand, its advice is taken very seriously by many consumers, by some as gospel, and by others who believe that the BBB actually has the above authority. The method that the Bureau uses to make grade is quite lenient on the business, if they are willing to respond to complaints. If someone complains to the BBB, they try to contact the company and the response determines the grade.

For example, the company I’m employed at while I trudge my way through College (Target) has received almost 1,500 complaints to the BBB in the past 36 months. However, due to the response by the company in most of the complaints, and the nature of the complaints in other cases, Target holds an A rating. Really the only way to get a bad score by the BBB is to not respond at all, which you will see below.

So I decided to look up a few of our biggest names in the MMO biz (by looking at the poll on the web page) and check out their rating. Keep in mind that not being a BBB accredited business does not hurt your score.

Blizzard: A+

Cryptic Studios: F

Funcom: A+

Mythic Entertainment: F

NCsoft: C-

Sony Online Entertainment: A

Square Enix: A

An F for Cryptic and Mythic? In Mythic’s defense, their BBB rating is likely out of date, due to the whole Electronic Arts takeover (EA has a B rating), but an F for Cryptic? Looking more in-depth, I found it is because Cryptic wholly refuses to respond to any complaints forwarded to them by the BBB, forgetting the one rule of the BBB: Not responding kills your score!

And this list doesn’t even include Turbine, Aventurine, Jagex, and others that were not listed on the BBB website.