When Dungeons and Dragons Online went free to play last year, it sparked quite a few questions as to the game itself. How was it doing, subscriber-wise? Was this a desperate attempt at new players, or just a smart business move? Of course, now we know that it was just a smart business move. Shortly after DDO went free to play, Turbine announced a 40% increase in paying subscribers, and a new server to hold all the incoming players.
Since Dungeons and Dragons Online went free play, they have amassed one million new players, as well as twice the number of paying subscribers. The cash shop on Dungeons and Dragons Online leads the industry with a 500% increase in sales.
Well, the success just keeps on coming. Jim Crowley: CEO of Turbine had this to say:
“The response from players to DDO Unlimited has been nothing short of phenomenal. We’ve known all along how great this game is and by implementing an innovative new model that put the players in charge of how they pay and play DDO Unlimited, we’ve successfully expanded our reach and injected new energy into the game. Without a doubt, DDO Unlimited is a hit!“
Indeed it is, Mr. Crowley. Indeed it is.
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