
I am Blizzard, and this is my new mount. She weighs one hundred and fifty kilograms, and fires custom tooled cartridges at three hundred thirty three rounds per minute. This gun generates five hundred thousand dollars, to run for one hour.
Out of date references aside, Blizzard’s new mount was the subject of a bit of speculation I was planning for yesterday, wondering how many people (aside from a lot) would be willing to pay for a $25 mount that, aside from looking gorgeous, didn’t have any extra flair. Of course, that article went right out the window when I saw the queue just to purchase the mount: one hundred forty three thousand people.
WoW.com has done some number crunching, and estimated that the flying horse mount has generated approximately half a million dollars per hour in the first hours after its release. So good on you Blizzard. Some companies get blasted for much cheaper items being too expensive, but Blizzard proves once again to be the exception to the social rule.