Massively has an excellent interview with Lydia Pope, community manager at Sony Online Entertainment overlooking Star Wars Galaxies. Despite all of the rage one might find toward the aging Star Wars MMO, those who do play the game are just as involved as those who played in years past. So much so, in fact, that Lydia feels strongly enough to say that Star Wars Galaxies has one of the most active communities on Sony Online Entertainment’s list of MMOs. With the GM-run events, players are still coming out in droves to run their own events.
But why does Star Wars Galaxies have such an active community? Lydia believes it is partially due to the game’s built-in social aspects. Player owned houses, hubs, emotes, the Galactic Senate, etc, allow a level of interactivity between players and between GM’s that other games just don’t offer. In fact, Lydia explains that community leaders are not an appropriate answer to better feedback.
“[In] our other games, where we have community leaders, we don’t get that in-depth with the feedback.”
An active community is a happy community, and can really boost morale to a game. Back in the times of Ultima Online, players may remember Richard Garriot running around as Lord British (alongside Lord Blackthorn), and then years later as General British during Tabula Rasa’s short reign. Say what you want about the guy, but it is nice to be able to post on the Alganon forums and get a response from CEO Derek Smart and other devs. Some of you who played The Matrix Online will remember the events that took place in that game as well.
Of course, if you hadn’t noticed from my listing of Tabula Rasa and The Matrix Online, an active community does not a healthy game make alone. It does, however, increase the odds of someone sticking around who may have become bored and quit early on.
MMO Fallout 