LotRO America Seals Deal Sucking In EU Players…


No Dice, Codemasters

MMO players are subjectively patient. As any player can tell you, delays happen for many reasons. An update that wasn’t tested properly, a wayward system that was unable to handle the server load, maintenance that had to be extended longer than expected. As players, however, we have our temporary ways around this system. Our server going offline may lead us to an alt we have on a more reliable server, or if the game is down universally we may go play another game. Often times, however, these events build up until our temporary fix becomes permanent. The guild might be relocating to this new server, or a player might quit the game out of frustration and go join another.

I’ve been entertaining the idea that Turbine must be loving the fact that Codemasters has fully bugged up the Lord of the Rings Online relaunch in Europe, because my research into both the European and American LOTRO forums turns up a lot of disgruntled European players packing bags and downloading the American client, foregoing their current characters and achievements in return for a system that should have been in place a month ago. Of course, one might expect that players coming over to the American servers will be less inclined to stay when Codemasters makes their move, over server location and lag issues.

But, what if Turbine made an offer that would entice European players to keep their American accounts, and even fork over some cash? As I write this, the Turbine sale is going to end in one minute. Today, Turbine placed three major quest packs on sale for 75% off each, offering 300 quests combined, a few new factions, and new instances.

Granted, this wouldn’t be the first time a developer sucker-punched one of its publishers right in the teeth, but for some reason I never saw such an event coming from Turbine. Yes, Turbine has a masters degree in “hey let’s give this a shot,” but (assuming my theory is correct) I don’t think we could have seen such an event coming where Turbine would be actively drawing subscribers from Codemasters.

Hopefully this works out for Turbine, and LOTRO worldwide. More on Lord of the Rings Online as it appears.