As per my own rules, I try to keep the product sales relegated to digital distribution, mainly because considering retail giants would require me to either include stores from a number of countries, increasing the sources I have to regularly check, or just not include any at all. So, in the effort of fairness, I only include worldwide digital distributors (Direct2Drive, Steam, Impulse, etc). For those of you living in the US, which I know for sure includes some of you, you could find Final Fantasy XIV at Target on a price cut for $39.99. I almost purchased it at the store I work at, but the item has been out of stock for weeks.
While browsing Target.com, I went to see if the website had the same price cut, and found the above image. Although Final Fantasy XIV is available on the Target website, the chain is no longer stocking the item in stores. Now, I’m sure half of you will tell me it was due to poor sales, but (at least at my store) when they reduced the price by $10 the store ran out of stock in the matter of a couple of days.
After checking Target’s website, I went on to check Walmart.com, which also listed both Final Fantasy and its collector’s edition as “not sold in stores.” Other websites I checked including Gamestop and Best Buy all seemed to have the title in stores, so as far as large chains go this appears to be isolated to Target and WalMart, but no doubt two of the largest retail giants in America.
Either way, advertising and promotion is key in MMOs, the lack of which almost killed titles like Dungeons and Dragons Online (and sent Turbine launching a lawsuit against their publisher), and Square Enix just lost a big line of publicity with Final Fantasy XIV no longer on the shelves of two retail giants in a time where what they could really use is some players picking up the game.
More on Final Fantasy XIV as it appears.
MMO Fallout 