The only thing I love more than reading financial reports is reading financial reports auto-translated by Google. With the release of Mortal Online’s 14-day trial, our next bit of discussion pertains to the company’s annual financial report, released a little earlier today. The short: Mortal Online is remaining stable, growing at a small rate. Star Vault has plans to increase advertising in the near future, but requires more money as the previous ad money was spent on development. Although the subscriber rate is growing at a positive pace, Mortal Online has yet to achieve profitability, even with the new cost management.
With the new cost structure, the Board expects that an additional approximately 1500 players to achieve break-even, a goal that we hope to achieve in the second quarter of 2011.
Hopefully the mass sale of stocks, as well as new players being introduced via the 14 day trial, will bring Star Vault some much needed income to sustain the company until they reach the point of profiting.
More on Mortal Online as it appears. You can read the whole financial report here.
MMO Fallout 