Cowen and Company may sound familiar, and that is because they’ve been featured here on MMO Fallout once before. Back in June, the analyst group got a look at The Old Republic, and they weren’t impressed, quoted as saying:
“Despite promises from EA/Bioware that the title represents a major step forward in MMO design, what we saw was essentially a World of Warcraft clone with Star Wars character skins and the Bioware RPG nice/nasty dialogue tree mechanism bolted on for non-player character conversations.”
Well it appears Cowen and the rest of the company have had a change in heart, as the analyst group has recently upgraded its prediction to 3 million sales in the first year, with two million of those players staying on to continue subscribing. This comes on the heels of the announcement that The Old Republic has become EA’s fastest selling pre-order.
Read the whole article here, without falling too deep into the “Bioware is bribing Cowen” conspiracy crowd.
MMO Fallout 
Long MMO projects don’t mean wonrikg 60-80 hour weeks for 4-5 years. That is a company problem not a genre problem. Top tier MMO’s for the amount of content players expect though are going to take in the time range of 5 years unfortunately. Personally I can work for about a single week at most at 60 hours before my productivity is seriously impacted and I’m performing at less than I do with a normal 40-45 hour work week. As well, this isn’t unusual as studies on overtime have shown so companies still encouraging it are crazy.Will state the rumors for SWTOR do not sound good. And the videos keep making me think of WoW except with Star Wars lore. Scares me when you can shoot a Stormtrooper and another one 20 meters away just ignores your actions. Just a mechanic that really bothers me that is still prevalent in MMOs.