
If Trion bestows one thing on the world, it should be that your post-launch advertising should be aggressive and essentially ensure you mark every part of your potential customer’s behind with lipstick. Rift pulled this off very well with a wealth of content starting in the weeks after launch combined with regular discounts both in-store and online to where Rift sits now at $5 for a new copy at Gamestop. The Old Republic also attempted this maneuver with a number of weekend passes in an attempt to bring more people into the game who may not have tried it otherwise.
From August 3rd to August 6th, players are invited to try out The Secret World completely free of charge.
Early Access, Inactive Accounts, and Beta Accounts may all join in! If you do not currently have an account for The Secret World, you may register to participate starting today, Friday, July 27th, to have open access to this special celebration weekend!
Funcom has already announced monthly updates to keep The Secret World moving along at a pace that will hopefully ensure players have enough to do for a long time to come.
(Source: Funcom)