Mortal Online Q2 2012: Sales Down, Profit Up Slightly


It is the end of August, and that means financial records aplenty. Star Vault has released their second quarter finances for 2012, and the results are mixed. The number of monthly payments during the second quarter decreased compared to the previous report, as well as the sale of licenses. In the release, Star Vault notes that the launch of the expansion Awakening aims to make Mortal Online appeal to a wider audience, and there is something for players to do constantly, even if they are not interested in conflict.

The launch of Awakening has also lead to the reactivation of accounts and an increase in sale of new licenses, according to Henrik. Star Vault now expects to break even at some point in September/October.

3 thoughts on “Mortal Online Q2 2012: Sales Down, Profit Up Slightly”

  1. I think rather than say “Profit is up slightly” it would be a better match to say “Losses down slightly” as the game is still hemoraging money, and has done so for two straight years. They haven’t seen a “profit” since Q2 2010 and that was because of they way they pre-charged all their customers prior to shipping the game.

    1. Hey,

      Frankly my reasons are selfish. Generally my only chance to talk about Mortal Online is to deliver bad news, so I take what I can get. Yes Mortal Online in operation hasn’t made a profit, ever, and has only saved itself from bankruptcy through a combination of firing almost every single employee and through private investment and (apparently) the Nystrom coffers. But that detail is a dead horse that has been thoroughly beaten on this website and others.

      I’m in a lose-lose position no matter how I word the article, so I do so in a way I find more pleasing. I’ll return to bringing down fire and brimstone next quarter.

      Cheers,

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