Finally put that gaming to good use.
Today’s news story comes to us from the Eleanor Crook Foundation who this week announced the launch of LifePack. LifePack is an initiative aiming at bringing together the gaming community to help fight global malnutrition through in-game purchases. For every 25 cents raised LifePack will provide one RUTF (Ready-to-Use Therapeutic Food) packet to a child in need.
“For millions of children around the world, malnutrition is not a game,” said William Moore, CEO of the Eleanor Crook Foundation. “Each year, malnutrition claims far too many lives and COVID-19 has made the situation even worse. The good news is that there are proven, scalable, and cost-effective ways to help children in need — and now everyone has the ability to join that effort, right from their own living rooms.”
LifePacks are like ketchup packets, but filled with a nutrient-enriched paste made of peanut butter and evaporated milk. They contain 500 calories, are easily digested by children suffering malnutrition, and require no refrigeration or preparation.
LifePack’s first partner is Tilting Point’s SpongeBob: Krusty Cook-Off. Players can purchase in-game gem packs until July 9 with proceeds going to funding LifePacks. Action Against Hunger, a global non-profit, will be in charge of distribution of LifePacks in eastern African communities.
“We’re proud to be the first partner to join LifePack,” said Samir Agili, Co-Ceo and President of Tilting Point. “Child malnutrition is a huge global problem that the gaming industry is perfectly placed to tackle. We’re excited to bring this opportunity to our gamers and call on the broader industry to join us. With the power of gaming we can save 1 million kids, and this is just the beginning.”
For more information on LifePacks, check out the official website. There is also a game there very reminiscent of the Chrome no-internet dino game, that will donate to charity every time you play.
MMO Fallout 