But I am excited about Glorbo.
It’s been a while since we turned to the world of hack fraud writing that is the internet, but with AI editors on the horizon I have a feeling we’ll be seeing a lot more of these articles coming out. Today’s hack fraud is Lucy Reed who I’m confident is not a real person. Lucy Reed is the fake name stuck on ZLeague’s now-deleted article about Glorbo in World of Warcraft.
Glorbo, a world-famous character among Blizzard fans since his introduction in Hearthstone in 1994, was recently announced to be making the leap to World of Warcraft. Only none of that is real. Actually at this point it might be safe to say that Glorbo is a fan-favorite character among Blizzard fans. And Blizzard devs.
ZLeague uses AI to generate articles by lazily skimming popular Reddits and cobbling together really terrible articles with the vaguest of details, and users decided to play a little prank by talking up features like the introduction of Glorbo, neutral playable race Klaxxi, and a mandatory item “Klikclac”. And nobody caught it because ZLeague doesn’t have humans fact checking articles.
The article has been deleted, proving there’s someone at ZLeague who has an ounce of shame albeit no integrity or intelligence. Given ZLeague spams the internet with hundreds of shoddily written AI news articles every single day, I think it’s also fair to say the greaseballs in charge of the company don’t particularly care about their reputation as long as people download their low-grade mobile app.
Unfortunately for them Webarchive exists and the internet never forgets.