Today I received one of the most awkward press releases to grace my inbox, and if the title of this article left you a bit worried than we are both on the same page. AggroStudios, who apparently played a major role in support services for City of Steam, has announced that they are working on an MMO developed specifically with girls in mind. For the sake of argument, we assume that they do not mean the pre-teen My Little Pony demographic, but the older, teenage to adult, female audience.
Let’s look at the description sent to us, shall we?
AggroStudios’s innovative MMO for girls is being designed to encourage the type of game play girls enjoy. It features characters with strong personalities, girl-geared graphics, rich visual customization, cooperative play, and an addictive and dynamic storyline.
For the sake of clarity, I reached into MMO Fallout’s pool of girl gamers to gauge a reaction to this headline. With the exception of one, the response was almost unanimously negative. Our test pool found the ad offensive, condescending, and desired clarity on what constituted “girl-geared graphics” and “strong personalities.” Most responded that they would still be willing to give the game a try, but that the company’s description did not leave a positive first impression.
MMO Fallout will follow up when more details about the game are released.
(Source: AggroStudios press release)
MMO Fallout 