How do you guarantee that something will gain traction on the internet? Try to silence it.
Kotaku today penned an editorial from the staff explaining to readers that ads are not at the discretion of the editorial team. More specifically, the editorial team has no input over the obnoxious automatically playing video ads with sound that are popping up on the website. The article dutifully pointed users to where they could complain to Kotaku’s parent company, G/O Media.
Had the story ended there, there wouldn’t be anything worth covering. G/O Media has since apparently ordered the article taken down, as the article is now gone and Jason Schreier posted on Twitter; “This article is no longer up. The staff of Kotaku did not remove it.”
In G/O Media’s attempt to silence the article, they have only ensured that a lot more people will be talking about it.
MMO Fallout 