Here in the first world, most of us have the luxury of looking upon $15 dollars as a small fee, hardly enough to buy dinner for two at a restaurant slightly more fashionable than McDonald’s (Actually, you probably won’t get a combo meal for two for $15 at McD’s either). When it comes to MMOs and subscriptions, however, people seem less keen to offer up their hard earned cash.
Which segues into Blizzard and the most popular MMO on earth, World of Warcraft. I think Blizzard would see a massive influx of profit and subscribers if they were to lower the monthly subscription price to $9.99, out of the enormous amount of new and alternate accounts that would be created. It seems like a slight change in price, however to the consumer’s psyche, ten dollars feels like a lot less than fifteen. To put it into perspective, whenever the store I work at has a sale on Vitamin Water, the price drops to 10 for $10, or $1 a bottle. The price, without sale, is $1.02 per bottle. For the fact that it’s a two cent drop in price, the sale (the image “sale”) always generates a massive response that knocks the product out of stock after just a couple of days. Without fail, every time. After about five sales this past year, no one has apparently caught on.
Lowering the subscription rate on World of Warcraft would effectively knock off the numerous players who are sitting on the fence about starting/restarting their Azeroth adventures, and what better time than right before the release of a new expansion? Try the new and improved World of Warcraft, now at a cheaper rate! It is the most popular, now it’s among the cheapest!
More after the break…
MMO Fallout 