The Newbie Blogger Initiative, of which I consider myself to be a loyal follower and mentor, is nearly halfway through the month of inspiration, and I have to apologize for the lack of usual tips for newbie bloggers. You see, I’ve been way too busy sailing the Mediterranean with Richard Garriot, waxing poetic while sipping wine and wondering how many secret tunnels he installed in his yacht, all while he detailed the free housing I’d be getting in Shroud of the Avatar for being so awesome at my job of writing about games.
Actually no, I’ve been busy dealing with my present day job going bankrupt and the inevitable unemployment from the job that funds this website. In fact that brings me to my first tip for newbie bloggers:
1. Write Because You Want To, And Not Because You Want Things
When I started MMO Fallout, I came off of a previous website that I ran where I talked about news and absolutely hated every aspect of it. I tried to convince myself that I was adding in snide comments to make it interesting for the reader when really I was just trying to keep myself engaged. The only thing that kept me coming back was the chance to talk about video games, and that’s when I decided to spin out and start talking about MMOs exclusively.
Treat your blog like it’s an extension of your hobby, in this case that hobby being video games. Talk about stuff that interests you and maybe have a point while you do it. Show your passion for the subject and people will take notice. Most importantly, find something that you can write about that won’t feel like a job, because when a hobby becomes work, it’s no longer a hobby. It’s just a job that you’re not getting paid for, and that’s infuriating.
But don’t write because you want free stuff, because if anyone can see through faux-passion in bloggers, it’s the marketing folks handing out beta keys and review copies. Trust me, setting up a fake Call of Duty blog because you want free copies of Call of Duty won’t get you free copies of Call of Duty, it’ll just get you ridiculed for online panhandling. I didn’t do this and there’s certainly no need for you to check Google.
2. Don’t Make It A Job, And It Won’t Be A Job
I made MMO Fallout a job, but that’s only because I went to college for this sort of thing and some of the stuff I’ve accomplished here (interviews, columns, etc) actually looks good on a resume. That being said, there are multiple times I’ve made it publicly known that I was on the verge of packing my stuff and leaving, whether it be that one guy from Japan a couple of years back who hit our servers for five days straight before ultimately corrupting my entire database (thank you backups), or perhaps the time I drew the verbal abuse and death threats from a certain game community who blamed my negativity for the death of a $100 million company.
Like I said in the previous tip, you should never come home and say to yourself “ugh, I have to update the blog again.” Don’t write because you feel obligated to, do it because you have something to say. Trying to force content to keep up with an arbitrary schedule that you set for yourself, again crosses the line from hobby to unpaid job, where the unfair boss is you.
3. Expect To Burn Bridges
Assuming your blog isn’t all about brown nosing executives, you’re going to burn a few bridges. I hesitate to use the term “blacklist” because that would probably give MMO Fallout more credit than it deserves, but I will say that a couple of developers will not talk to me and their silence conveniently came after I said something negative about their game/company.
With a few exceptions, most game companies are actually pretty good about receiving criticism providing it is fair and has a point. And I do stress the difference between fact, opinion, and hyperbole. You might get some jeering from the peanut gallery by calling Blizzard a bunch of scam artists who’ve ruined the industry and punch puppies in the face for fun, and at best that’s all you’ll get for an audience: Jerks. At worst, you’ll be on the receiving end of a libel lawsuit.
And I know this because I’ve been threatened with more lawsuits than I can count, all of which I’ve been protected from because I deal in the truth and the truth can never be libelous. Most developers are good with criticism, there are others that are just as bad as their biggest fans. You’ll find this out when, after ninety nine positive articles about a game, your negative piece spurs an email from a company account asking why you’re on a crusade of hate.
4. Feel Free To Advertise
The internet is a massive void of white noise, so you can expect that if you don’t do any proactive advertising, your views are going to remain a consistent 0-5 daily. You don’t even have to go all out. Add a link or image to your forum signatures, create a Twitter account and link there, comment and link to other blogs and they’ll do the same for you. You’re part of a community of other bloggers now, whether you like it or not.
Socialize with your readers, socialize with other bloggers, socialize with society. People will like you a whole lot more if you engage with them on a personal level, and you’ll have a lot more fun given the chance to talk even more about something you enjoy with other people who also enjoy it.
I’m running out of words, so I’ll leave it on this: This is a hobby. If you’re not having fun or realize that it isn’t for you, there isn’t anything requiring you to keep going. Think of your blog as a forum where you’re the one posting lengthy OP’s, if you prefer you can always engage in conversation by chatting in someone else’s threads.
MMO Fallout 