Play Runescape Now, My Lord

Jagex, makers of the browser based MMO Runescape, recently struck a marketing deal with Zapak to bring Runescape’s marketing and distribution to India. For those not familiar with Zapak, the website is a portal of web based games. The Indian version of Miniclip if you will.

But one bit of advertising caught my eye: On Zapak’s front page, the following image can be seen advertising Runescape:

I’m hoping this is Zapak’s artwork because, if it is, we can play it up to ignorance. Evony, formerly Civony, was widely panned for its continuing advertising campaign, featuring nothing but women with large breasts, a marketing campaign that spiraled down into just breasts. In fact Evony was voted the most despised game on the internet for just that same reason.

Then again, it could be worse. Jagex could be owned by a goldfarming-I said nothing. Maybe I’m just a little tender to anything that reminds me of Evony, considering I would estimate 60% of the spam comments I get are advertisements for this scam game.

Some Evony banners, and breasts, after the break.