Allods Online: Biggest PR Disaster of 2010?


Why so much hatred towards rats?

Allods Online is a very interesting title, not only because of the game itself but the community and the developers that surround it. Allods has what very few developers can boast about, a community where even though players complain about certain aspects, they are very ready to admit that they will continue playing, because the game is just that good. Just that good is exactly what Allods Online is, a shimmering glow of light in a sea of your run of the mill Asian grinders (Yes, I’m aware Allods is a Russian game), a title looking to be the World of Warcraft of the Eastern Seaboard:

Until, of course, those Ruskies ruined it for us. For anyone who plays Allods Online in North America, your jaw likely dropped when you logged in just a few days ago to find that the long awaited cash shop had finally opened, to the tune of ten times the price of the Russian version of the game (Every website I’ve visited parrots twenty times, but $2 to $20 is what we in the mathematical world call “ten times”).  Mark this is the first major blunder of gPotato. Granted, at this point teasing the frothing-mouthed community would be about as smart as dangling your tasty fingers in front of a T-Virus infected Doberman on steroids, so gPotato waited about a day and came out with the next bombshell: The prices were intended. Missing the point entirely, gPotato attempted to calm down the crowd by assuring them that more items would hit the cash shop soon.

So you’re walking out of the crumbly mess that is the Allods Forums and thinking to yourself: “Well, at least that was the worst of it,” in which case you would be promptly crushed by two tons of irony. The latest patch to hit the Russian server (as patches normally do hit Russia before swarming over to the West) is less of a bombshell and more of a nuclear “whoops.” Actually, that’s a good idea. You heard the term coined here first folks, the “nuclear whoops.” Back on topic, the latest patch brings in sweeping changes to Allods Online.

Perfumes are the game’s method of removing Fear of Death, a debuff that lowers stats 25%, stacking up to four times, on a timer that increases as you level up. Previously, at end game the timer maxed out at 45 minutes, and perfumes could be purchased through a daily quest, or through the game’s gold shop. Fear of Death could also be removed by paying a lump sum of gold, and negated in many instances by being resurrected by a player. gPotato must have known its community wanted more, because carousing through the latest Russian patch notes, I found the following:

  • Increased amount of experience required to achieve levels of 20 to 40.
  • Spells resurrection is now subjected to objective effect of Fear of Death in the absence of the effect of Patron.
  • Number of health and damage caused by high-level monsters slightly increased (up to 25% at 40 m level).

So not only do monsters hit more (up to 25% more at higher levels), but it takes longer to level up, and being resurrected now subjects you to Fear of Death. Numbers one and three are pretty irrelevant to the overall point, but I’d like to take a closer look at number 2, because this is something a lot of Allods Online’ers have pointed out to me: What this means is that Heroic Instances, which cannot be exited, now have a requirement for perfume. As perfume lasts for 30 minutes, and costs approximately 75 cents per bottle, the Allods Online forums were kind enough to do my math for me and figure out that raiding at end-game will cost an easy minimum of $50 per month. Mounts were added into the game as well, but if you want them to be at peak efficiency you’ll have to buy feed from, where else, the gold shop.

Here’s an interesting note: Players are boycotting the cash shop, not by not playing the game, but by continuing to play for free. Presumably, the idea is to load on the cost to Gala-Net to host the servers, while throttling their income by not paying for anything in the cash shop. Pretty sneaky, sis.

Granted, this isn’t all coming from the community. The original team that developed Allods has been long gone since the days of the closed beta, making it not at all unbelievable that the game has taken a 180 in terms of direction and planning, from a title that was once about never having to pay a single cent, to a title about paying to keep yourself out of virtual hell. Rather than making a game where your income comes from many players paying small sums, Gala-Net decided to turn the title into a game where no one pays anything, because everything is too overpriced, and a subscription to another MMO is a much better deal than paying that same $15 on a couple days worth of perfume.

There are plenty of theories as to why these events are taking place, with the target audience closing in on itself as each day passes, with questions being asked: Is gPotato really that out of touch with how much players are willing to pay?

Allods Online is a great game at its core, and the support shown to it by its players is astounding on all levels, and really why I considered making this weekend Allods Online exclusive. The players are voicing their support for the title and making real suggestions: Bring the prices down and we’ll pay. Make the game a monthly subscription and we’ll pay.

Allods hasn’t “launched” yet, so it isn’t too late for Gala-Net to throw in some quick changes to the cash shop to get themselves back on the player’s good side. No developer should sit and watch their reputation thrown into the trash before release, and that is quite a big feat considering the warm receiving Allods was getting just a few weeks ago.

4 thoughts on “Allods Online: Biggest PR Disaster of 2010?”

  1. Note that the fear of death mechanic has been removed, and this is a review of a game that is still in beta.

    1. Note that this article is from February, and is thus out of date.

      Also: Whether it is in beta or not is irrelevant. The update was still there at the time, and I reported on it as it was. The update was later changed, but until a torrent of poor PR hit Astrum Nival and the servers started cleaning themselves of players.

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