A monetary barrier to a game can often be the deciding factor for a prospective player. Because of the daunting realization that a company will have to sell not only the client (unless you are Warhammer Online) but a subscription on top of that, it becomes almost mandatory in the MMO genre to have some form of trial, with some titles (Warhammer Online) going as far as releasing entire sections of the game for free, forever, so players don’t feel boxed in by a “15 day” trial.
Free to play and freemium games have it easy, because their business model already works on offering something for free with certain incentives for paying. A cash shop game brings in players with the idea that they can play the game for free, forever, but get some perks by buying items from the cash shop. If the player becomes addicted, the mantra of “I will never pay for anything” becomes “well, I’ll pay for a couple items” and so on. Freemium titles hope to get the player hooked on the free content, and then over time coax them into paying for the membership. Even in the free play realm, however, do you find barriers of entry. Runescape, for example, has a lower barrier of entry than Cabal, because of the lack of a client to download.
Jagex must have decided that even this barrier was too high, and players were being turned away from the free game for the sole reason that they did not want to create an account, and thus the Instant Demo was born. Logging into Runescape, I came upon this:
Even more strange was the quote from Mod Nexus on the official forums:
“”The demo mode does exist (no I’ve not been hijacked by Mod Emilee) it just wont appear for the majority of users, no matter your cookies/and free or members account(s) you have.”
-Mod Nexus, Jagex
According to the login screen, the “Instant Demo” mode contains 9 quests, 10 hours of gameplay, and requires no registration. Owing to Runescape’s registration being rather quick (two minutes, tops), it raises the question: Is creating an account really that high of a barrier? If so, Alganon should drop its client price, because it isn’t the cost of the client that raises a barrier, apparently the simple act of requiring people to register accounts does just as fine of a job.
MMO Fallout 