I know what you’re asking: Omali! Dungeons and Dragons Online is already free to play! To which I answer: Not in Europe. No, for the past ten months or so North American players have been enjoying the freshly free to play Dungeons and Dragons Online, while our compatriots over the ocean have not. When Turbine’s title went into cash-shop-freemium mode this past September, the dungeon crawler saw an enormous revival both in players and revenue. Since then, Turbine has added yet another server, and has seen increases in revenue in the triple digits.
This fall, not to be out of line with a few other developers, Turbine is taking back Dungeons and Dragons Online in Europe, from the current publisher Codemasters (this is not the first time Codemasters has lost their rights to an MMO), where the title will be reworked and re-released under the Eberron Unlimited title. I don’t think many people should be surprised at this, given the recent introduction of Warner Bros. into the workplace, as well as Europe’s transition being in the cards for some time now.
Turbine is promising that the transition will go as smoothly as possible, hopefully even more smoothly since the transition has already happened once. Dungeons and Dragons Online is currently the third most played MMO in the US, according to NPD Group.
More on Dungeons and Dragons Online as it appears.
MMO Fallout 