World of Warcraft is a paradox in and of itself: While the subscription numbers continue to drop, Blizzard has been very quick to point out that the game just continues to become more profitable. The problem, according to Blizzard, is that players are becoming bored with grinding content in between expansion packs. To stem the flow of gamers, Blizzard has offered everything under the sun minus the kitchen sink to bring back their ex-customers. So far, Blizzard has offered full upgrades to Cataclysm, free level 80 characters, a copy of Diablo III for subscribing for a full year, and more. To take care of what they see as the source of the leak, Blizzard has committed to less downtime between expansions and more content.
The latest numbers from Activision show World of Warcraft standing at 9.1 million subscribers, a ten percent drop from last quarter. Warcraft’s new expansion, Mists of Pandaria, launches later this year and hopes to stop, if not reverse, the exodus of players.
Despite this bad news, World of Warcraft remains the top subscription MMO by a wide margin.
(Source: Gamasutra)
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