Gamigo’s New Owner Should Focus On Advertising


Pop quiz: Why would a newspaper publisher have interest in an MMO developer? That is rhetorical, I can’t give an honest answer either. Regardless, back in 2008, for some reason newspaper publisher Axelrod Springer AG purchased the majority stake in Gamigo. Since then Gamigo has published some very high quality games, from Jagged Alliance Online to Black Prophecy, and a number of other games. Unfortunately as the communities of many of Gamigo’s games will tell you, few of the titles in their library have had an opportunity to shine, and some have even been shut down, due to a simple lack of exposure to the marketplace. Ask around and odds are not a whole lot of people will know that there exists a Jagged Alliance MMO, or Dungeon Empires, or that Black Prophecy was one of the best looking free to play MMOs on the market.

So I can only hope that someone from Samarion, who recently took over Gamigo, reads this and understands a simple fact: You have to make people aware that your games and company exist. Throw some money into advertising, get your name out there, and show everyone what you’ve got.

(Source: Gamasutra)