Good news, bears. As of…now, The Secret World is buy to play for all. Like Guild Wars and Guild Wars 2, this means that all you have to do is purchase the client and you have full access to the game for as long as you desire (or as long as the game is up and running anyhow). This means all content in the original game, plus that in the first four DLC packs.
“Buy the game before December the 31st and all the content in Issue #5, which will be released shortly, will also be included and you will receive the Initiate Pack, which includes strong starter weapons, a Blood Raven pet and extra social clothing.”
Being a subscriber now offers extra bonuses, from a bonus experience item to $10 worth of Bonus Points monthly for the cosmetic cash shop, an item-of-the-month gift, and a 10% discount to everything in the store. Lifetime subscribers will receive a bonus 10% discount to everything in the store.
Since this is a transition to a new payment model, that means new items being added to the cash shop. Players will now be able to buy bonus AP potions which double ability point gain, as well as a run speed upgrade which works the same as the item that can be bought through the secret society. The first paid DLC will release in January for $5, but anyone who has purchased The Secret World before December 31st will receive it for free.
(Source: The Secret World)
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