PointMMO is a digital distribution platform for free to play MMOs. The program is currently in beta and has been updated with new features to make downloads faster and more accessible. Essentially, PointMMO is a program along the lines of Xfire, or Raptr that tracks your play time and includes promotional items, except you can also use the platform to more quickly download the games you wish to play. And the list is nothing to scoff at. Players are encouraged to sign up and take advantage of free beta keys and promotional items.
Check out a list of supported games. PointMMO is 100% free.
- Age of Conan
- Aika
- Allods Online
- Anarchy Online
- Bloodline Champions
- City of Steam
- Dino Storm
- District 187: Sin Streets
- Flyff
- Golfstar
- The Guardian: Dark Ages
- GUNS and ROBOTS
- Hawken
- King of Kings 3
- The Lost Titans (Beta)
- Maestia: Rise of Keledus
- Rift
- The Secret World
- SEVENCORE
- Uncharted Waters Online
- Warframe (Beta)
- Wargame 1942
- World of Tanks
- World of Warplanes (Beta)
(Source: PointMMO Press Release)
MMO Fallout 
Rift is the odd duck on the list, not actually being free to play.
Or are they trying to tell us something?
I think they just specialize in free to play. The Secret World isn’t really free to play either, it’s a buy to play system.