Sound the alarms, prepare for the apocalypse, and call up your mother to tell her you never liked her cooking anyway, because World of Warcraft has announced a drop in subscriptions and that can only mean one thing: An apocalyptic flooding of the internet by the usual group of self-involved, cynicism spewing gamers that always pop out whenever news like this hits. Activision Blizzard has revealed that World of Warcraft lost 1.3 million subscribers last quarter, hitting 8.3 million at the end of March.
“While we have had a solid start to the year, we now believe that the risks and uncertainties in the back half of 2013 are more challenging than our earlier view, especially in the holiday quarter. The shift in release dates of competing products, the disappointing launch of the Wii U™, uncertainties regarding next-generation hardware, and subscriber declines in our World of Warcraft business all raise concerns, as do continued challenges in the global economy. For these reasons, we remain cautious. However, our focused and disciplined approach to our business has served us well in the past, and through continued investment and
careful management of our costs, we expect to continue delivering shareholder value over the long term as we have for the last 20 years.”
-Bobby Kotick
Blizzard released Starcraft II: Heart of the Swarm, which ranked as the #1 PC game for the quarter. Black Ops II ranked #2 in overall dollars.
(Source: Activision Blizzard)
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