Best Buy Thanks Fortnite For Boosted Holiday Sales

Fortnite: It didn’t just save Epic Games, it evidently also gave Best Buy quite the boost this holiday season.

The Wall Street Journal published an article on Thursday noting that Best Buy Co. gave credit to the insanely popular Battle Royale game for boosting its own holiday sales in 2018. How so? According to the company’s sales charts, the popularity of Fortnite spurred a surge in purchases of headphones and other game accessories.

Best Buy is so sure that Fortnite is behind this surge in purchases that CFO Corie Barry called the game a “phenomenon” that “lifted all boats in gaming.” Strong sales in gaming, wearables, appliances, and smart-home products helped to outweigh a hit to mobile phone spending.

Source: Wall Street Journal

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