Habbo Simplifies Its Rules For Kids

So people want to learn them.

Terms and conditions are boring lists of mumbo jumbo that only your dad reads and even then only on the toilet when he memorized the shampoo bottles. As a product older than much of its audience, Habbo constantly finds itself suffering the issue of its users not actually reading those legal documents they agreed to. So the company took the Youth Pledge to make information more palatable to young users.

Add a bit more fiber to aid in digesting the rules if you will.

“In our goal of contributing to universal internet safety and transparency with our community we wanted to involve young players in this process to give them a voice in how they want to receive this information,” said Raquel Alvarez, Customer Experience Director at Sulake. “Unsurprisingly our focus group found the T&C texts long, boring, complex and repetitive. What we have now is a hybrid of tutorial and T&Cs that feature some video features with a bit of gamification to increase engagement and transparency, as well as overall understanding of do’s and don’ts.”

Assisting this approach is a video summarizing Habbo’s rules in a simple format.