EA’s Loot Boxes Are ‘Quite Ethical,” Says EA

If there’s a company at the forefront of predatory and unethical business conduct in the gaming industry, it has to be Electronic Arts. From the company that brought about the high profile disasters of Mass Effect: Andromeda and Anthem to the wholly panned monetization schemes originally present in Battlefront II, Electronic Arts has become the poster child for various governments looking to put an end to what they perceive as video game publishers coercing children into gambling habits.

But Electronic Arts doesn’t consider what they are selling to be loot boxes, as noted by the VP of legal and government affairs at EA Kerry Hopkins. Speaking to the UK Digital, Culture, Media, and Sports Committee, Hopkins referred to loot boxes as “surprise mechanics” and stated that they are indeed quite ethical. It’s hard not to see this as a company desperately defending its questionable and highly lucrative business practices in the face of increasing threat of government regulation around the world.

Then again, perhaps we don’t need to hear about ethics from the company who patented a method to make subtle adjustments to a game’s difficulty in order to encourage more microtransaction purchases.

Source: PCGamesN

You can leave a response, or trackback from your own site.
? Top MMORPG Blogs to Follow