Tag: Bandai

Namco Bandai Loves Free To Play Now


stupid mouth

Back when Namco Bandai’s Olivier Comte said that free to play games “couldn’t be high quality” and were “whittling away at AAA development,” I made the poor comparison to a child throwing a tantrum in the Walmart parking lot. Fortunately, in this day and age, money talks and so does the threat of unemployment, so like every other entity which diametrically opposes change on a moral level right up until that point where the threat of market irrelevance suddenly overcomes the desire to stand strong and wrong and stop denying that the house is slowly burning down around you when the wallpaper melted six months ago, Namco Bandai now loves free to play.

“Free-to-play is playing an increasingly important role so it’s very exciting to be bringing one of our most successful franchises to the free-to-play space for everyone to enjoy.”

Namco Bandai has unveiled Ridge Racer Driftopia, an upcoming free to play racer for PS3 and PC.

Hellgate London: It’s Coming Back


People often ask me, Omali, why haven’t you done a “what happened” for Hellgate: London? The answer is simple: The game never died. Despite shutting down in Western areas, Hellgate London has continued to thrive in the Asian markets. Although the new publisher Hanbitsoft has given distinct interest in opening the game back up in Western markets, they have been impeded by Namco-Bandai, who still owned the rights to publish the software on this side of the hemisphere.

“We are pleased to participate in the revitalization of Hellgate through this agreement and are deeply gratified to allow HanbitSoft to take the lead on this franchise and bring this game to the people who seek it”
-Namco-Bandai

Sure it translates to “we had no plans to do anything with this franchise so we got some money off of it,” on Namco’s part, but who cares? Hellgate: London is coming back! Technically the first true resurrection in MMO history, in the same sense of having your arm reattached years after it was lopped off for financial reasons, plans are set to go in motion later this year to bring Hellgate back to the North American and European markets.

Looks like we will be seeing Hellgate: Tokyo and any other planned expansions after all. And that means, Hellgate: London? Back in the list of games you go! Hopefully Hanbitsoft will be willing to run the title somewhere other than directly into the ground (I’m looking at you, Flagship Studios)

Hellgate London: It's Coming Back


People often ask me, Omali, why haven’t you done a “what happened” for Hellgate: London? The answer is simple: The game never died. Despite shutting down in Western areas, Hellgate London has continued to thrive in the Asian markets. Although the new publisher Hanbitsoft has given distinct interest in opening the game back up in Western markets, they have been impeded by Namco-Bandai, who still owned the rights to publish the software on this side of the hemisphere.

“We are pleased to participate in the revitalization of Hellgate through this agreement and are deeply gratified to allow HanbitSoft to take the lead on this franchise and bring this game to the people who seek it”
-Namco-Bandai

Sure it translates to “we had no plans to do anything with this franchise so we got some money off of it,” on Namco’s part, but who cares? Hellgate: London is coming back! Technically the first true resurrection in MMO history, in the same sense of having your arm reattached years after it was lopped off for financial reasons, plans are set to go in motion later this year to bring Hellgate back to the North American and European markets.

Looks like we will be seeing Hellgate: Tokyo and any other planned expansions after all. And that means, Hellgate: London? Back in the list of games you go! Hopefully Hanbitsoft will be willing to run the title somewhere other than directly into the ground (I’m looking at you, Flagship Studios)