[NM] Electronic Arts Gives Wrong Numbers On Battlefront II Sales, A Lot of Websites Haven’t Corrected It


Electronic Arts released their third quarter results for the 2018 fiscal year this week, noting increased revenues to $1.16 billion compared to $1.14 billion last year with higher operating expenses. Sales were driven primarily by live games including the various Ultimate Team systems and The Sims 4, with little doubt to the notion that last November’s Star Wars: Battlefront II under performed according to EA’s expectations.

What is in dispute, surprisingly, is how much the game under performed and just how many units the game sold, and the reason behind this confusion appears to be EA’s own error. According to Wall Street Journal’s tech reporter Sarah Needleman, EA confirmed in a statement under an embargo that Battlefront II had shipped over nine million units, about a million shorter than they had anticipated.

In actuality, and according to EA’s own released prepared remarks, the game was expected to sell about eight million and fell short of that by less than one million. So EA’s own reports were upwards of two million less than what they had incorrectly stated.

For Q3, we had expected to sell in about 8 million units, but we fell short of that by less than 1 million units. However, this shortfall was significantly offset by an excellent performance from our live services. The impact of FX was immaterial on the quarter.

Needleman has acknowledged on Twitter that the numbers she was given were incorrect with the earnings call not releasing until hours after the embargo lifted. Evidently nobody informed the rest of the reporters that this information was incorrect, since as of midnight on January 31, MMO Fallout had perused at least a dozen major gaming/tech websites that had covered the story, and not a single one had followed up with a correction.

Understandable, since virtually all of the articles seem to merely copy and paste either information from Polygon.com’s coverage or directly from Needleman’s initial tweet. In fact, the only major news website that reported on this and managed to get it right appears to be VG247 who actually read the prepared remarks and highlighted the discrepancy with the WSJ’s numbers. At least one of the outlets we read actually linked to the prepared statement and even claimed that the report stated the 9 million figure, which suggests the author did not even read the document that they quoted.

Calling malice seems to be a long shot, it looks like the Wall Street Journal was sent incorrect information and while the While Street Journal corrected their story, none of the outlets that sourced the Tweet did any fact checking of their own or took the time to read EA’s following prepared statement.

Column How Reddit Once Again Bamboozled the Media


I have a distinct advantage over traditional media with MMO Fallout; I don’t run ads, I don’t have sponsors, and I have given minimal thought to opening a Patreon. As an entity, I am completely unaccountable for boosting views to their maximum potential, and as a result I enjoy the unique trait of not being beholden to being the first to publish a breaking story. I do try to keep the news relevant, but at least I have the time to do some fact checking.

Which leads me to this week’s failure to communicate: A number of news websites are running retractions and corrections after it was revealed that stories on Reddit are not entirely trustworthy. A user in the Star Citizen community claimed that he had managed to obtain a refund in excess of $45,000, in the form of three $15,000 refunds for his clan, and that the process had been a "nightmare." This got picked up by a number of websites, I won’t be calling them out because that’s not the point of this article.

So let’s go through the piece and I’ll offer my thought process that came to ignoring this news piece:

"It was a nightmare getting the refund, we are a commercial org and pooled the money to buy the completionist packages, and used a corporate card to buy them, so we had major issues with getting refunded to the same card, paypal and then providing ID. Total it took about 5 weeks to get sorted. A lot of time was spent trying to explain the situation to some woman called "Schala" and just getting the same answers copied and pasted backwards and forwards, they definitely try to delay you as much as possible in the hope you’ll forget or give up."

First let’s get out of the way that this is a first party Reddit story and therefore automatically less credible than your average "Zombie Elvis Lives in Reno" story on the Enquirer (he still performs in Vegas as a member of the Blue Man Group, as anyone knows). On policy, I don’t trust anything that is posted as a story on Reddit, even if the person has "evidence" in the form of easily doctored screenshots and gifs, and doubly so if said poster claims it’s "impossible" to fake navigating a website in a video. It is possible, and it’s very easy.

I also had trouble believing the part of the story that they were trying to delay as much as possible in the hopes that the issue would be forgotten or that he would give up. I don’t think any company thinks that a customer is just going to give up on nearly fifty grand.

Now I don’t claim to be a licensed journalist with a fancy journalism degree, but I know enough from experience and from watching all three seasons of The Newsroom to know that stories must be verified before they are printed. In the thread, another moderator independently verified the refund claims, a factor that isn’t worth the paper it isn’t printed on. You’re verifying an anonymous source with another anonymous source.

So the proper thing to do would be to contact Cloud Imperium Games for confirmation which evidently nobody did before rushing this story to print. CIG has come out since then and stated that the refund was more along the lines of $330 and that the refund was handled smoothly and without issues, also noting that most of the story regarding delays was completely fabricated.

And in case you had any remaining doubts, the user subsequently deleted his account. Case closed. I’m hesitant to attribute the story to "haters" as some in the Star Citizen community have, if anything this is a case of an attention-grabbing headline driving the news on the backs of "well we did say it was just an allegation." And judging by the number of comments on individual articles, it was a success.

Otherwise I have no opinion on the matter.