Last year, Trion partnered with Raptr to bring exclusive Rift rewards to the game-tracking platform. By playing Rift, or other qualifying games, and ranking up in Raptr’s system, players were able to get their hands on a free copy of Rift. Through ranking up in Rift, they were then able to obtain some exclusive items, including pets, mounts, and a digital upgrade. In a case study posted on the Raptr website, the promotion went very well.
The goal of RIFT’s Raptr Rewards program was two-fold: attract new players into the RIFT universe, and give existing Rift players more reason to return or to further engage with the game. To meet both these targets, Trion Worlds and Raptr offered four distinct tiers of rewards based on a player’s activity levels within RIFT or other related role-playing games.
According to the case study, Rift saw a 470% increase in daily active numbers, with daily playtime per player increasing 58%. The entire case study can be read at the link below, but the final conclusion is that when developers give back to their community, either by lowering the barrier of access or by giving incentives to continue playing, everyone ultimately benefits. Also not specifically noted would be the conclusion that everyone loves swag.
(Source: Raptr)
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