
Talking to Eurogamer, Producer John Lagrave admitted that the launch of The Old Republic has had an effect on World of Warcraft’s subscription numbers. Lagrave goes on to talk about possibly extending the current World of Warcraft unlimited trial (up to level 20) to level 40, or even level 60, but with a firm reminder that Blizzard has no plans to take the MMO to a free to play model, as Blizzard still feels that the game runs best as a subscription.
“Of course people are trying Star Wars – our development team are trying Star Wars! I’m one of the few people who’s still playing it actually, but yeah we’ve seen a dip in subs. It certainly has to at least be attributable to The Old Republic, but it’s also attributable to people who want to wait and get Mists of Pandaria, so it’s not surprising.”
Blizzard is one of several developers to be very open about their loss of subscribers, and one of the few companies to actually post a base figure of how many are still playing. Up until recently, a major portion of Blizzard’s dropped subscribers have been attributed to losses over in China where the rate of income per user is lower than in the West, in territories including China where users pay for World of Warcraft like a prepaid phone (adding hours). Blizzard also attributes some of the loss to players to a need to release more content at a faster pace, as players complete it. Meanwhile, the expansion of the cash shop has more than made up for the loss of subscribers, leading to higher revenue each quarter.
In the face of 1.7 million subscribers for The Old Republic, Blizzard is looking to entice its previous customers to return and current customers to remain so. Back in October, Blizzard launched the expanded Annual Pass offering a free copy of Diablo 3, a spectral mount, and guaranteed access to the Mists of Pandaria beta (The Diablo 3 promotion ends May 1st, if you were thinking about signing up). Just recently, Blizzard launched the Scroll of Resurrection campaign, offering an upgrade to Cataclysm, a free level 80 character, and free faction/server changes for the recipient.
All of this on the heels of Blizzcon 2012 being cancelled so Blizzard can focus on its development, and laying off 600 non-developmental workers.
You can read the rest of the discussion at the link below.
(Source: Eurogamer)