Tag: World of Warcraft

Warcraft’s Cataclysm: World of Warcraft Continues Freefall


It’s been a year of discussing World of Warcraft’s peak and gradual downward shift. In the first quarter, Blizzard revealed that subscriber numbers dropped from Warcraft’s peak of over 12 million down to 11.4 million. By the second quarter, those figures had slipped down to 11.1 million. Despite this, Blizzard noted that revenue from the MMO was higher than ever, thanks to the sales of cash shop pets and mounts. The company pinpointed the loss of subscribers as directly related to the release of expansion packs, vowing that expansions would be released at a greater pace from now on.

According to Venture Beat, Blizzard is now reporting a subscriber number of 10.3 million in the third quarter, a loss of 800k subscribers since its last report. But put your pitchforks and torches away, Blizzard trolls, because despite the loss of over one million accounts this year, profit has reportedly tripled. So again, the people paying for sparkling horses and vanity pets are more than making up for the people quitting.

So what does this mean? I predict that World of Warcraft will settle just like Everquest did. It might not be number one in a few years, but it’ll still be healthy enough for Blizzard to keep the servers rolling, keep churning out regular updates and expansions, and everyone will be all hunky dory.

Until then, Blizzard will enjoy its seat at the head of the table.

Warcraft's Cataclysm: World of Warcraft Continues Freefall


It’s been a year of discussing World of Warcraft’s peak and gradual downward shift. In the first quarter, Blizzard revealed that subscriber numbers dropped from Warcraft’s peak of over 12 million down to 11.4 million. By the second quarter, those figures had slipped down to 11.1 million. Despite this, Blizzard noted that revenue from the MMO was higher than ever, thanks to the sales of cash shop pets and mounts. The company pinpointed the loss of subscribers as directly related to the release of expansion packs, vowing that expansions would be released at a greater pace from now on.

According to Venture Beat, Blizzard is now reporting a subscriber number of 10.3 million in the third quarter, a loss of 800k subscribers since its last report. But put your pitchforks and torches away, Blizzard trolls, because despite the loss of over one million accounts this year, profit has reportedly tripled. So again, the people paying for sparkling horses and vanity pets are more than making up for the people quitting.

So what does this mean? I predict that World of Warcraft will settle just like Everquest did. It might not be number one in a few years, but it’ll still be healthy enough for Blizzard to keep the servers rolling, keep churning out regular updates and expansions, and everyone will be all hunky dory.

Until then, Blizzard will enjoy its seat at the head of the table.

Buy A Year of World of Warcraft: Get Diablo 3 Free


Don’t go rushing out right now and buying WoW subscriptions, folks, I have no idea when this deal starts. At Blizzcon, Blizzard CEO Mike Morhaime has announced the WoW Pass, a twelve month subscription to World of Warcraft. With it, players will receive beta access to Mist of Pandaria, the upcoming expansion to World of Warcraft that was leaked earlier this year. Even more enticing, pass subscribers will receive Diablo 3 for free.

You can read VG247’s coverage of Blizzcon here, and get a few more snippets of Diablo 3, WoW, and DOTA. Check out the trailer below, Mists of Pandaria looks gorgeous, even if the Panda race was originally designed to be a joke.

World Of Warcraft Legitimizes Gold Buying, Tradeable Cash Shop Pets


I thought I smelled something burning while on the drive back home today. Games like Eve Online fight gold farming by allowing people to purchase game time and sell it for in-game currency. This serves the purpose of keeping the big players playing (for free) while allowing people who need an influx of cash to do so without dealing with Chinese identity thieves. Games like Hellgate Global allow players to trade items they purchased from the cash shop in-game for currency, offering the same system but with a different virtual currency.

World of Warcraft recently released a new cash shop pet, but with a twist. This pet can be traded in-game for gold, and the function is deliberate:

 While our goal is to offer players alternative ways to add a Pet Store pet to their collection, we’re OK with it if some players choose to use the Guardian Cub as a safe and secure way to try to acquire a little extra in-game gold without turning to third-party gold-selling services.

It’s up to the Warcraft community to decide how to take this move, but for all intent and purpose Blizzard has begun selling gold for real money. There isn’t much of a difference between selling something, and selling a coupon to get something for free at the same price as simply buying it outright.

Check out the rest of the page here.

Rift: We Are World of Warcraft’s Top Competition


Does Rift have one million subscribers? I have no idea, only Trion knows that information and the furthest they will move into specific information is the claim that Rift is number two in the market, and still growing. Either way, Trion is not a stranger to trash talking, and in an interview with Industry Gamers, Lars Butler wants Blizzard to know that Rift and its band of Hulkamaniacs are about to put the smack down at this year’s SummerSlam.

“I think nobody can ever predict that there’s another WoW because WoW basically had, for seven years, no competition. There was nobody launching that created an experience that was even remotely comparable – never as deep, never as polished. Now that has changed, obviously. Rift is out there as the most serious competitor they ever had, and now with Rift updating and evolving in the most dramatic way, that is changing everyday. Essentially, with every new update, the landscape is changing. But our goal is not necessarily to create one giant product that everybody has to play, but to give people choice.”

With Rift launching earlier this year, Trion is looking to expand its presence in the MMO market with the launch of End of Nations early next year, an MMORTS with a free to play model, and Defiance further along the line. Defiance is set as an MMO shooter, coinciding with the Syfy television series.

Still, mincing fighting words with the behemoth known as Blizzard has historically not gone well for the little guy, as Funcom and Mythic could easily tell you. We’ll have to wait and see if Trion has written a check their ass can’t cash.

Rift: We Are World of Warcraft's Top Competition


Does Rift have one million subscribers? I have no idea, only Trion knows that information and the furthest they will move into specific information is the claim that Rift is number two in the market, and still growing. Either way, Trion is not a stranger to trash talking, and in an interview with Industry Gamers, Lars Butler wants Blizzard to know that Rift and its band of Hulkamaniacs are about to put the smack down at this year’s SummerSlam.

“I think nobody can ever predict that there’s another WoW because WoW basically had, for seven years, no competition. There was nobody launching that created an experience that was even remotely comparable – never as deep, never as polished. Now that has changed, obviously. Rift is out there as the most serious competitor they ever had, and now with Rift updating and evolving in the most dramatic way, that is changing everyday. Essentially, with every new update, the landscape is changing. But our goal is not necessarily to create one giant product that everybody has to play, but to give people choice.”

With Rift launching earlier this year, Trion is looking to expand its presence in the MMO market with the launch of End of Nations early next year, an MMORTS with a free to play model, and Defiance further along the line. Defiance is set as an MMO shooter, coinciding with the Syfy television series.

Still, mincing fighting words with the behemoth known as Blizzard has historically not gone well for the little guy, as Funcom and Mythic could easily tell you. We’ll have to wait and see if Trion has written a check their ass can’t cash.

World of Warcraft Magazine Canned


Blizzard has announced that the World of Warcraft magazine has shut its doors, leaving subscribers wondering what what will happen to their remaining paid issues. To compensate players, Blizzard is offering one of two options:

  1. To get a refund, you’ll have to send a letter to the Future US mail box.
  2. Or players can opt for in-game premium pets, which are allocated depending on how many issues you had left on your account.

Head over to the magazine website for more information.

The exact reason for the cancellation has not been confirmed, but low subscribers and high production costs are probably high on the list.

World of Warcraft: Come Back For 7 Days


Seven days is all Samara needs to come out of the television and kill you. Oddly enough, that may also be how long it takes to get hooked back into World of Warcraft. If you quit World of Warcraft more than a month ago, odds are there is an email in your inbox inviting you to come back for seven days to give the game another go, assuming you hadn’t already with the fairly new up-to-level-20 extended trial.

If it’s been a long time since you last played, you will be relieved to hear that installing WoW is no longer an all day venture. Rather, thanks to Blizzard’s relatively new streaming service, you can get in the game in as little as a half hour, with the only downside being longer load times as the game downloads that zone’s information (30 seconds to a minute, I’ve found). You may also have to reset your password, as my initial attempts to log in were met with “your account has been locked” and requiring me to reset my password, and that is with authenticator ownership.

Still, World of Warcraft.

Where Are They Going? World of Warcraft Subs Slip to 11 Million


The question of “how do you kill World of Warcraft” continues to be asked by companies and players alike, yet it is a question that has already been answered. As Blizzard themselves have admitted, World of Warcraft cannot be killed by imitating it:

“Players that have invested time in WOW don’t just want to do the same thing in other game – they want to try something completely new and different,”
-Shane Dabiri, Blizzard, on WoW Clones

Rather, World of Warcraft can only be killed by Blizzard, and it appears that will be as simple as players completing the content and leaving. World of Warcraft’s subscribers peak when an expansion releases and gradually fall as players finish or become bored with the new content. Back in May, Blizzard announced in a conference call that they intend to release expansion packs on a more regular basis to combat this post-release drop in subscriptions, which I theorized could actually lead to players feeling over-charged and have a negative effect (read: Death by Expansions).

Over the past few months, Blizzard has introduced a series of updates to bring new players into the game, including updating the free trial to allow players access to content up to level 20 for absolutely free, with no time limit, and the recent release of World of Warcraft in Portuguese with a new client and servers for Brazil. That being said, this isn’t a doom-saying for World of Warcraft. In fact, despite this drop in subscribers, World of Warcraft’s profit margin continues to grow, $313 million as opposed to $299 million this time last year.

Not that anything I say will stem the “Blizzard will go bankrupt by the end of the year!” posters.

WoW: $1.9 Million To Japan Relief


Lods of emone! When Blizzard releases a new pet on the cash shop, you can bet that the GDP of a small island nation will find its way into the World of Warcraft coffers by the end of the month. Even better so, when 100% of the cost is for charity, at least you’ll have a good cause to attach to your new pet.

Blizzard announced that over $1.9 million has been donated to the Red Cross to assist in the Japan relief aid, in the form of a Cenarion Hatchling pet. This figure is a big notch in the increasing amount of charity donations over the past few years by developers and players, and as the MMO Fallout mantra has remained: If you’re going to compete, why not compete over who can donate more?