Zenimax’s Matt Firor stated in an interview that Elder Scrolls Online required a box price and subscription because free to play, while valid, just wasn’t compatible for the game that they were building. So with Zenimax claiming that the experience is all about being able to enjoy the game for a flat subscription with no monetization being shoved in the player’s face, instinctively I asked how long it would take before Zenimax confirmed a cash shop. I expected something more like a few months after launch, not twenty four hours after the article was published.
An article on ESO Hub confirms through Matt Firor that Elder Scrolls Online will have a cash shop.
According to Matt Firor will be available in The Elder Scrolls Online an item shop, where her character fun items and services you can buy as a renaming of the character.
BUT! I am still holding my breath on this one. Account services like renaming being an added fee is pretty standard even going back to subscription games without cash shops. Now the question is regarding what Zenimax considers to be “fun items.”
(Source: ESO Hub)
MMO Fallout 