This year taught me that Trion Worlds isn’t all too enthusiastic about overseas endeavors. Over the course of 2013, Rift announced its impending shuttering in China, Korea, and Russia, but what caught my eye wasn’t that the game was shutting down, but why. In early October when Shanda Games announced that Rift would be shutting down in China, the publisher put the blame mostly on Trion Worlds. Xiangdong Zhang, CEO of Shanda Games, pointed to Trion and accused them of not responding to requests for localized content, leading to a lack of updates that harmed the game’s ability to keep customers. Later that month, Belver shut down the servers for Rift in China. In their announcement, Belver also noted that Trion Worlds refused to support the localized version.
The lesson here is not to localize Rift.
MMO Fallout 