
Before I begin, I wanted to talk about Rift and China, namely the statement flying around that Rift will never have a snowball’s chance at matching Blizzard’s subscriber numbers unless they release in China. The above statement is, of course, completely true. The issue this raises, however, is Rift’s odds at releasing in China, which don’t seem all that likely in the near future, or really ever. The main problem Rift faces is the concept of the undead, especially since the game already carried the River of Souls event, that based its entire concept around the idea of souls being plucked from the river of souls (where everyone goes at death) to serve as an undead army.
China and the undead don’t got along well, and World of Warcraft’s expansions were delayed for multiple years, following extensive censorship, before the games could be released. Skeletons are replaced by sacks of flour and scarecrows, blood is green, even undead insignia are replaced or removed outright.
Anyway, Rift is releasing in South Korea! Running through CJ E&M Games, Rift will makes it break into the east. According to Trion’s Lars Buttler:
“We take the Korean market very seriously as it is driven by innovation and growth in the online gaming space. By working with CJ E&M we are able to bring deep, immersive online gaming experiences to the east, and continue delivering quality games to gamers worldwide.”
Well hopefully Rift will take the Korean community better than some Korean companies take the western community. Rift was the top selling PC retail game in North American in March, according to NPD. We’ll see if this success can transition over to Korea.





