Bulletstorm – MMO Fallout

Following yesterday’s delcaration of demands against G2A, Gearbox Software have announced that they are cancelling their partnership with the key reseller. The two parties were partnered for the launch of Bulletstorm: Full Clip edition on Steam, going as far as having a G2A exclusive collector’s edition. After being presented with evidence that G2A was profiting off of resold games purchased with stolen credit cards, Gearbox unveiled a list of demands for G2A to prove that they were committed to combating the use of its service for fraudulent purposes, and since then it appears that the company has not responded.

Gearbox’s own Steve Gibson, head of publishing, gave the following statement:

“As there has been no public movement from G2A by the time Bulletstorm: Full Clip Edition launched now on PC, Gearbox Publishing will be doing their part to not directly support a marketplace that did not make the new public commitment to protecting customers and developers requested by Gearbox Publishing.”

The last couple of days have seen people asking the same question, how did Gearbox get into a deal with a company that they clearly knew little about? According to Randy Pitchford, the deal with G2A had begun with People Can Fly. Pitchford himself had only become aware of the deal yesterday (April 6).

(Source: Vice)

Gearbox Software has issued an ultimatum to G2A.com, an online key reseller and distributor with whom the game developer had partnered with for the upcoming launch of Bulletstorm: Full Clip Edition. G2A, where people can sell keys, has come under fire in recent years for its inability to police its market for users selling game codes purchased with stolen credit cards and then offloaded onto the store at cheap prices. The store sells buyer protection for an additional fee, which has in turn been criticized as profiting off of said fraud.

Popular online personality John Bain, known more so as Totalbiscuit, threatened to boycott all coverage of Gearbox’s games as a result of the partnership. After a long discussion between the two parties, Gearbox has put forward an ultimatum to G2A, threatening to end their partnership if the demands are not met. For the sake of clarity, we’ve included the entire list of demands, which involve making protection free and creating a web API where developers can report and flag fraudulent keys, at no cost to the developer, as well as throttling for non-developer accounts.

· Before Bulletstorm Steam launch, G2A makes a public commitment to this: Within 30 days, G2A Shield (aka, customer fraud protection) is made free instead of a separate paid subscription service within terms offered by other major marketplaces. All customers who spend money deserve fraud protection from a storefront. To that end, all existing G2A Shield customers are notified by April 14^th that fraud protection services are now free and they will no longer be charged for this.

· Before Bulletstorm Steam launch, G2A makes a public commitment to this: Within 90 days, G2A will open up a web service or API to certified developers and publishers to search for and flag for immediate removal, keys that are fraudulent. This access will be free of charge and will not require payment by the content holders.

· Before Bulletstorm Steam launch, G2A makes a public commitment to this: Within 60 days implement throttling for non-certified developers and publishers at the title, userid, and account payable levels for a fraud flagging process. This is to protect content providers from having large quantities of stolen goods flipped on G2A before they can be flagged.

· Before Bulletstorm Steam launch, G2A makes a public commitment to this: Within 30 days, G2A restructures its payment system so that customers who wish to buy and sell legitimate keys are given a clear, simple fee-structure that is easy to understand and contains no hidden or obfuscated charges. Join the ranks of other major marketplaces.

Whether or not G2A will capitulate will have to be seen. Gearbox’s statement has been met with mixed response, with some applauding the announcement and others brushing it off as empty threats with long timelines for a partnership that won’t even be relevant two to three months down the line when the deadlines come due.